TY  - BOOK
AU  - Batra, Satish K.
AU  - Kazmi, S. H. H.
TI  - Consumer behaviour: Text and Cases
SN  - 8174463607
U1  - 658.8342  BAT-C 
PY  - 2004///
CY  - New Delhi
PB  - Excel Books
KW  - Consumer Markets-India; Consumer Behavior
ER  -