TY  - BOOK
AU  - Mukerjee, Kaushik
AU  - Sheth, Jagdish N.
TI  - Customer relationship management: A strategic approach to marketing
SN  - 9788120332850
U1  - 658.812  MUK-C 
PY  - 2009///
CY  - Delhi
PB  - Prentice Hall of India
KW  - CRM
ER  -