Kotler, Philip <br/><br/>
Marketing Management: analysis, planning simplication and control 

 - 9th ed 
 - Delhi  PHI  1997 
 - 789p p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT