Havaldar, Krishna K <br/><br/>
Business marketing: text and cases 

 - 3rd ed. 
 - Delhi  Tata McGraw Hill  2010 
 - 536 p. 
<br/><br/><label>ISBN: </label>9780070083257 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Marketing; Industrial Marketing; B2B
<br/><br/><label>Dewey Class. No.: </label>658.804  HAV-B