TY  - BOOK
AU  - Havaldar, Krishna K
TI  - Business marketing: text and cases
SN  - 9780070083257
U1  - 658.804  HAV-B 
PY  - 2010///
CY  - Delhi
PB  - Tata McGraw Hill
KW  - Business Marketing; Industrial Marketing; B2B
ER  -