Ries, Al <br/><br/>
Origin of brands: How product evolution creates endless possibilities for new brands 

 - NewYork  Harper Collins  2005 
 - 308 p. 
<br/><br/><label>ISBN: </label>9780060570156 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  RIE-O