RC&M <br/><br/>
Brand experience: the marketing mind game 

 - Delhi  RC&M  2010 
 - 207 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  RCM-B