Mullin, Roddy <br/><br/>
Sales promotion: How to create implement & integrate campaigns that really work 

 - 5 ed. 
 - Delhi  Kogan Page  2010 
 - 262 p. 
<br/><br/><label>ISBN: </label>9780749457044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales; Promotion
<br/><br/><label>Dewey Class. No.: </label>658.81  MUL-S