TY  - BOOK
AU  - Mullin, Roddy
TI  - Sales promotion: How to create implement & integrate campaigns that really work
SN  - 9780749457044
U1  - 658.81  MUL-S 
PY  - 2010///
CY  - Delhi
PB  - Kogan Page
KW  - Sales; Promotion
ER  -