TY  - BOOK
AU  - Groucutt, Jonathan
AU  - Leadley, Peter; Forsyth, Patrick
TI  - Marketing: essential principles, new realities
SN  - 9788175542860
U1  - 658.8  GRO-M 
PY  - 2004///
CY  - Delhi
PB  - Kogan Page
KW  - Marketing
ER  -