TY  - BOOK
AU  - Peters, Rolf Herbert
TI  - Puma story: The remarkable turnaround of an endangered species into one of the world's hottest sport-lifestyle brands
SN  - 9780462099828
U1  - 338.768876  PET-P 
PY  - 2008///
CY  - London
PB  - Marshall
KW  - Sporting industry-United States-History; Puma (Firm)
ER  -