Kotler, Philip <br/><br/>
Framework for marketing management 

 - 3 ed. 
 - Delhi  Pearson education  2007 
 - 382 p. 
<br/><br/><label>ISBN: </label>9788131759370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT-F