Trout, Jack <br/><br/>
Repositioning: Marketing in an era of competition, change, and crisis 

 - New Delhi  Tata McGraw Hill Education Pvt. Ltd.  2010 
 - 217 p. 
<br/><br/><label>ISBN: </label>9780070700482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning (Advertising); Competition; Strategic planning; Marketing
<br/><br/><label>Dewey Class. No.: </label>659.111  TRO-R