TY  - BOOK
AU  - Trout, Jack
TI  - Repositioning: Marketing in an era of competition, change, and crisis
SN  - 9780070700482
U1  - 659.111  TRO-R 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education Pvt. Ltd.
KW  - Positioning (Advertising); Competition; Strategic planning; Marketing
ER  -