Ries, Al <br/><br/>
Fall of advertising & the rise of PR 

 - London  Harper Collins  2002 
 - 259 p. 
<br/><br/><label>ISBN: </label>9780060081980 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising; Public relations
<br/><br/><label>Dewey Class. No.: </label>659.1  RIE-F