TY  - BOOK
AU  - Ries, Al
AU  - Ries, Laura
TI  - Fall of advertising & the rise of PR
SN  - 9780060081980
U1  - 659.1  RIE-F 
PY  - 2002///
CY  - London
PB  - Harper Collins
KW  - Advertising; Public relations
ER  -