Gummesson, Evert <br/><br/>
Total relationship marketing: Marketing management, Relationship strategy and CRM approaches for the network economy 

 - 2 ed. 
 - Delhi  Elsevier  2006 
 - 350 p. 
<br/><br/><label>ISBN: </label>9788131206737 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  GUM-T