TY  - BOOK
AU  - Gummesson, Evert
TI  - Total relationship marketing: Marketing management, Relationship strategy and CRM approaches for the network economy
SN  - 9788131206737
U1  - 658.812  GUM-T 
PY  - 2006///
CY  - Delhi
PB  - Elsevier
KW  - Relationship marketing
ER  -