Palmer, Roger <br/><br/>
Managing marketing: marketing success through good management practice 

 - Delhi  Elsevier  2008 
 - 380 p. 
<br/><br/><label>ISBN: </label>9788131213674 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  PAL-M