TY  - BOOK
AU  - Palmer, Roger
AU  - Cockton, Juanita; Cooper, Graham
TI  - Managing marketing: marketing success through good management practice
SN  - 9788131213674
U1  - 658.8  PAL-M 
PY  - 2008///
CY  - Delhi
PB  - Elsevier
KW  - Marketing management
ER  -