TY  - BOOK
AU  - Cheverton, Peter
AU  - Velde, J P Vander
TI  - Understanding the professional buyer: what every sales professional should know about how the modern buyer thinks and behaves
SN  - 9780749461232
U1  - 658.804  CHE-U 
PY  - 2011///
CY  - Delhi
PB  - Kogan Page
KW  - Professional buyer; Purchasing
ER  -