Bergh, Joeri Vanden <br/><br/>
How cool brands stay hot: Branding to Generation Y 

 - Delhi  Kogan Page  2011 
 - 249 p. 
<br/><br/><label>ISBN: </label>9780749462505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands; Young consumers; Target Marketing; Young adult consumers; Product management
<br/><br/><label>Dewey Class. No.: </label>658.827  BER-H