TY  - BOOK
AU  - Bergh, Joeri Vanden
AU  - Behrer, Mattias
TI  - How cool brands stay hot: Branding to Generation Y
SN  - 9780749462505
U1  - 658.827  BER-H 
PY  - 2011///
CY  - Delhi
PB  - Kogan Page
KW  - Brands; Young consumers; Target Marketing; Young adult consumers; Product management
ER  -