Smilansky, Shaz <br/><br/>
Experiential marketing: a practical guide to interactive brand experiences 

 - Delhi  Kogan Page  2009 
 - 264 p. 
<br/><br/><label>ISBN: </label>9780749457167 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing; Brand experiences
<br/><br/><label>Dewey Class. No.: </label>658.827  SMI-E