TY  - BOOK
AU  - Lehu, Jean Marc
TI  - Brand rejuvenation: How to protect, strengthen & add value to your brand to prevent it from ageing
SN  - 9780749448950
U1  - 658.827  LEH-B 
PY  - 2006///
CY  - Delhi
PB  - Kogan Page
KW  - Product Management; Product life cycle; Branding; Marketing
ER  -