Spiller, Lisa D. <br/><br/>
Contemporary direct and interactive marketing 

 - 2nd ed. 
 - Delhi  Pearson Education  2011 
 - 477 p. 
<br/><br/><label>ISBN: </label>9788131730997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct Marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  SPI