Kerin, Roger A. <br/><br/>
Strategic marketing problems: Cases and comments 

 - 12 ed. 
 - Delhi  Pearson Education  2011 
 - 708 p. 
<br/><br/><label>ISBN: </label>9788131755310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  KER-S