TY  - BOOK
AU  - Kerin, Roger A.
AU  - Peterson, Robert A
TI  - Strategic marketing problems: Cases and comments
SN  - 9788131755310
U1  - 658.802  KER-S 
PY  - 2011///
CY  - Delhi
PB  - Pearson Education
KW  - Strategic Marketing
ER  -