Jones, John Philip <br/><br/>
Behind powerful brands: From Strategy to campaign 

 - New Delhi  Tata Mc Graw Hill Education Pvt. Ltd.  2000 
 - 322 p. 
<br/><br/><label>ISBN: </label>9780074636640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  JON-B