Scaria, Arul George <br/><br/>
Ambush marketing: game with a game 

 - Delhi  Oxford University Press  2008 
 - 217 p. 
<br/><br/><label>ISBN: </label>9780195693072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  SCA-A