TY  - BOOK
AU  - Nafees, Lubna
AU  - Krishnan, Omkumar
TI  - Brands Rising...as products fall
SN  - 9780230636774
U1  - 658.872  NAF-B 
PY  - 2008///
CY  - Delhi
PB  - Macmillian
KW  - Brands; Branding; Marketing
ER  -