Mathur, U. C. <br/><br/>
Brand management: Text & Cases 

 - New Delhi  Macmillian  2006 
 - 173 p. 
<br/><br/><label>ISBN: </label>97814039301700 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  MAT-B