Mathur, U.C. <br/><br/>
Strategic marketing management: Text and Cases 

 - New Delhi  Macmillan India Ltd  2008 
 - 506 p. 
<br/><br/><label>ISBN: </label>9781403931009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  MAT-S