TY  - BOOK
AU  - Moorthi, Y. L. R.
TI  - Brand management: The Indian Context
SN  - 8125914277
U1  - 658.827  MOO-B 
PY  - 2003///
CY  - Delhi
PB  - Vikas Publishing House
KW  - Branding; Brands; Marketing
ER  -