Pati, Debasis <br/><br/>
Branding: Concepts and process 

 - Delhi  Macmillan  2002 
 - 212 p. 
<br/><br/><label>ISBN: </label>0333937155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding; Brands; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  PAT-B