Kapoor, Jagdeep <br/><br/>
Brand Segmentation: Seven strategies for effective segmentaion 

 - Delhi  Macmillan  2006 
 - 92 p. 
<br/><br/><label>ISBN: </label>1403928614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand segmentation; Brands; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  KAP-B