TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - Brand Segmentation: Seven strategies for effective segmentaion
SN  - 1403928614
U1  - 658.827  KAP-B 
PY  - 2006///
CY  - Delhi
PB  - Macmillan
KW  - Brand segmentation; Brands; Branding; Marketing
ER  -