Moorthy, Y.L.R. <br/><br/>
Brand Management: The Indian context 

 - Delhi  Vikas Publishing House  2000 
 - 171 p. 
<br/><br/><label>ISBN: </label>8125907394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  MOO-B