Lovelock, Christopher <br/><br/>
Services Marketing: People, Technology, Strategy 

 - 7 ed. 
 - Delhi  Pearson  2011 
 - 680 p. 
<br/><br/><label>ISBN: </label>9788131759434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  LOV-S