TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen; Chatterjee, Jayanta
TI  - Services Marketing: People, Technology, Strategy
SN  - 9788131759434
U1  - 658.809  LOV-S 
PY  - 2011///
CY  - Delhi
PB  - Pearson
KW  - Services Marketing
ER  -