Kapferer J. N. <br/><br/>
New strategic brand management: Advanced insights and strategic thinking 

 - 5th ed. 
 - London  Kogan Page  2012 
 - 492 p. 
<br/><br/><label>ISBN: </label>9780749465155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products-Management; Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  KAP-N