Clow kenneth E <br/><br/>
Integrated advertising Promotion and Marketing communication 

 - 4 ed. 
 - Delhi  Pearson  2013 
 - 477 p. 
<br/><br/><label>ISBN: </label>9788131763292 
<br/><br/><label>Dewey Class. No.: </label>659.1  CLO-A