Plessis, Erik DU <br/><br/>
Branded Mind: What neuroscience really tell us about the puzzle of the brain and the brand 

 - Delhi  Kogan  2011 
 - 250 p. 
<br/><br/><label>ISBN: </label>9780749461256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands; Branding; Marketing; Advertising-Psychology aspects; Marketing-Psychology aspects
<br/><br/><label>Dewey Class. No.: </label>658.827  PLE-B