TY  - BOOK
AU  - Plessis, Erik DU
TI  - Branded Mind: What neuroscience really tell us about the puzzle of the brain and the brand
SN  - 9780749461256
U1  - 658.827  PLE-B 
PY  - 2011///
CY  - Delhi
PB  - Kogan
KW  - Brands; Branding; Marketing; Advertising-Psychology aspects; Marketing-Psychology aspects
ER  -