TY  - BOOK
AU  - Keller Kevin Lane
AU  - Parameswaran M G; Isaac Jacob
TI  - Strategic Brand Management
SN  - 9788131756898
U1  - 658.827  KEL-S 
PY  - 2012///
CY  - Delhi
PB  - Pearson
KW  - Strategic Brand Management
ER  -