TY  - BOOK
AU  - Baran, Roger J
AU  - Galka Robert J; Strunk Daniel P
TI  - Customer Relationship management
SN  - 9788131505182
U1  - 658.812  BAR-C 
PY  - 2008///
CY  - New Delh
PB  - Cengage
KW  - CRM
ER  -