Prakash, Sri <br/><br/>
Theory of Consumer Behaviour 

 - New Delhi  Vikas Publishing  2010 
 - 588 p. 
<br/><br/><label>ISBN: </label>9788125940593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour; Consumer markets-India
<br/><br/><label>Dewey Class. No.: </label>658.8342  PRA-T