Kumar S. Ramesh <br/><br/>
Consumer Behaviour and Branding: Concepts, Reading and Cases 

 - New Delhi  Pearson  2011 
 - 607 p. 
<br/><br/><label>ISBN: </label>9788131722367 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Markets-India; Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  KUM-C