TY  - BOOK
AU  - Kumar S. Ramesh
TI  - Consumer Behaviour and Branding: Concepts, Reading and Cases
SN  - 9788131722367
U1  - 658.8342  KUM-C 
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Consumer Markets-India; Consumer Behavior
ER  -