TY  - BOOK
AU  - Richard Ivey School of Business
AU  - Kumar, S. Ramesh
TI  - Case studies in Consumer Behaviour
SN  - 9788131774489
U1  - 658.8342  RIC-C 
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Consumer Markets-India; Consumer Behavior
ER  -